CyberSquatting

Question: Perhaps you just found out that a competitor has
registered the name of your dotCom as a dotNet; or perhaps
it has registered a deceptively similar name. What do you do?
Well, you could file suit under the federal Anticybersquatting
Consumer Protection Act, but like all litigation, that could
take a very, very long time and be very, very expensive. There
is an alternative.
In January, 2000 the Internet Corporation for Assigned Names
and Numbers ("ICANN") established its Uniform Domain
Name Dispute Resolution Policy (the "Arbitration
Process"), a formalized form of arbitration. The good news:
it’s faster, cheaper and (probably) better than litigation and
tends to favor complainants. The bad news: it still may not keep
you out of court and does not cover all Top Level Domains
("TLD").
A Complainant begins the Arbitration Process by filing a
complaint with one of four authorized arbitration providers (the
"Providers"): CPR Institute for Dispute Resolution;
eResolution; National Arbitration Forum; and the World
Intellectual Property Organization. ICANN has indicated that
"additional providers may be approved soon." The
Providers charge a sliding fee that may depend on the number of
domain names contemplated by a complaint and the number of
arbitrators.
The Arbitration Process is much shorter than litigation. The
Providers have five days in which to determine if the complaint
is sufficient. The Respondent has 20 days to respond to the
complaint. The Arbitrator has 14 days to render a decision. A
Complainant may have a decision in as little as 39 days.
Realistically, it will take longer but still be far shorter than
litigation.
Aside from the time savings, the Arbitration Process has the
added benefit of being a remote process that takes place through
regular and electronic mail. Because there are no physical
appearances and virtually no pre-trial discovery the process is
far cheaper than litigation.
Moreover, the Arbitration Process tends to favor the
Complainants, usually traditional holders of a given name. In
the case of WIPO, 75% of its rulings are in favor of the
complainant.
There are some drawbacks. The Arbitration Process cannot
award any monetary relief. If a monetary award is necessary then
you will be better off under the Anticybersquatting Consumer
Protection Act. Also, the Arbitration Process governs only
global TLDs, i.e., .com, .net, .org. and a handful of country
code TLDs. The vast majority of country code TLDs are outside
the Arbitration Process.
Still, even with all its limitations in the right case it is
a better system for dispute resolution than litigation.
